AICE Media Studies CCR blog

Name: ______Rayane Douhny____


Creative Critical Reflection

1. How does your product use or challenge conventions AND how does it represent social groups or issues? 

There have been people recently who have opposed mask wearing and thought that it does more harm than it is worth which I do not personally agree with, so I wanted my commercial to address that wearing a mask is important.



















2. How does your product engage with audiences AND how would it be distributed as a real media text? 


My product relates to an event currently going on in the world so I felt like that it would be relatable to the audience and could encourage them to learn the importance of masks and I feel that it can be distributed in ways such as a TV advertisement or a news broadcast.











3. How did your production skills develop throughout this project? 


I went from having no video editing skills to being able to do a few things. I learned about how to use and optimize a green screen. I learned that changing the volume for certain things such as music was important for my voice to be heard. I also learned about time management and which things were unnecessary so I could make it my commercial a little shorter.















4. How did you integrate technologies – software, hardware and online – in this project?


I used my phone camera to record and export the video. I used my computer to type out any sentences or text needed. I used Kinemaster for video editing and YouTube for publishing.


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