Title Design Research: Horror

There are three titles displayed during the opening sequence to the film. They are the film title, the name of the studio and the producers. The connotation these images carry is the connotation of uncomfortability. The genre is reinforced through the showings of a figure with hair too long for you to make eye contact with and the dimming lights . The conventions used to appeal to the audience are a panning shot and the non diegetic sound of splashing water.




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